2010 Shanghai World Expo Ticket sales started from March 27, kicking off the 400-day countdown to the global event scheduled on May 1 next year.
It is the first round of ticket sales, targeted only at group visitors who can book seats through appointed agencies, and individuals cannot book tickets until July 1.
The first batch of official ticket distributors include four domestic agencies - China Mobile, China Telecom, Bank of Communications and China Post - as well as nine overseas agencies. With a benchmark price of 160 yuan (US$23), the newly unveiled ticket carries a logo, the mascot Haibao, and the theme catchline "Better City, Better Life".